Increase Adwords Profits - Adwords Consultant advises how you can Force Your Pay Per Click Campaign into Profitable Submission
April 26, 2008
One of the most common things I see when reviewing other people’s internet businesses is inefficiently setup Pay Per Click campaigns (eg. Google Adwords) that are costing the website owner a fortune or even worse - resulting in them having negative cashflow. Follow these steps below in your campaign to increase adwords profits.
Lets assume you already have a Google Adwords Campaign setup to drive highly targeted traffic to your website. Here are the top 7 things based on my experience that you should check or get a professional to check for you to force your pay per click campaign into profitable submission (make it more profitable).
1. Wasting Cash and Clicks with Content Network - Edit your campaign settings and turn off this ‘Content Network’ check box. All you are doing here is saying to Google ‘just show my ads on your search engine network when people are actively searching for what I am offering’. My experience is very low click throughs as a general rule with the Content Network, and it can have an adverse effect on the profitability of your campaign.
2. Not enough use of the Keyword in the Ad. - Ensure you are using your keyword in the title, in the body of the ad and also in the URL if possible. This will make the keyword highlight in bold and draw the users eyes to the keyword that they were searching for. The more you can use the keyword in the Ad without looking like you are doing ‘keyword stuffing’ the better.
