Podcast Consulting
Become an instant expert and attract loyal listeners hanging on to your every word .. with this NEW, Simple to Follow, almost done for you Podcasting Consulting system
So you have a message and you want to get it heard, or you simply just want to increase your businesses’ exposure and market share. Well, an Internet Radio Show, called a Podcast is an excellent way of doing that.
With your own Podcast series you will be able to reach a lazer targeted Global Audience who is already passionate about your niche. You will be able to provide them a way to easily hear your message and subscribe so that they automatically get your new content delivered directly to them. Because of the nature of podcasting and MP3 players these days your message will be available at the time and place of your listeners choosing. Effectively it is your content in your clients pocket to be consumed as loyal followers whether they are at their PC, driving their car or working out at the Gym - truly powerful stuff.
The important part about podcasting is the message. Using your message, personality and stories you will engage your audience, build trust and get them coming back again and again as loyal consumers of your content.
As emotional direct response marketers we are also very aware of the need to monetise your podcast and have several options available to point you in the right direction there also so that your message serves a business purpose.
To create a Podcast Series, at a high level you need to do the following things:
- Know your objectives and plan your content and series
- Record your audio in a cost effective manner, but so it sounds professional
- Create and Optimise your Podcast Feed
- Publish and Market your podcast
While that sounds all very simple, we first started with Podcasting in 2005 and are find we are continual students as the technology and media continues to change. It is certainly possible to do it your self, but we can save you a lot of cost, headaches, time and effort by holding your hand through the journey.
The InternetMarketingDoneForYou.com team offers two levels of Podcast Consulting. The first level called ‘The Gold Podcasting Consulting Service’ consists of a series of Skype or phone consulting calls to plan your series. This is supported by a comprehensive series of Step by Step documentation and planning manuals and Guides. With this level of Podcast Consulting you would do a lot more of the ‘hands on’ stuff yourself.
The second level called ‘The Platinum Podcasting Consulting Service’ consists of a series of Skype or phone consulting calls to plan your series and we do hands on implementation of the technical stuff for you. This is supported by a comprehensive series of Step by Step documentation and planning manuals and Guides.
These two options are outlined below.
The Gold Podcasting Consulting Service includes the following consulting and content:
- What is a Podcast and how could it be used to compliment my business?
- Who are my competition and what are their strengths and weakenesses?
- Niche definition
- Podcast series purpose or primary desired action planning
- Keyword research
- Plan and Document the Outline of your series
- How to plan an individual episode
- What equipment to use for recording and editing that meets your purpose and budget
- How to record your audio
- Where to find Podsafe music to utilise in your show for a more professional feel
- How to quickly and easily convert your audio file to the right format
- Planning your Album cover graphics, Title, Description, Summary, ID3 tags etc
- Plan your call to action
- How to design and optimise your Wordpress blog to play the MP3 files and include them in your optimised feed (Note: You will need a competent techie for this step who knows WordPress and Feedburner)
- How to submit your podcast to iTunes and the other main Podcasting directories to get your message heard
- How to apply WEB 2.0 Social Marketing to expand the exposure of your message
- PLUS — Independent Reviews and feedback of your first two audio tracks for sound, voice, message and call to action quality
- Professional installation, customisation and optimisation of your wordpress Podcasting blog for SEO and Sales/Opt Ins
- Professional Installation, Customisation and Optimisation of your podcast feed and its integration into the Wordpress Blogging platforms plugins and Feedburner
- Album Cover graphics and blog platform graphics completed by a graphic designer
- We submit the podcast series feed to iTunes for you
- We submit the podcast series feed to the main Podcasting directories for you
- We apply social marketing and other Web 2.0 marketing of your series for you.
